Cookie Policy
Learn about how Geinforce Technology uses cookies and similar technologies to enhance your experience.
Last Updated: May 15, 2024
1. Introduction
This Cookie Policy explains how Geinforce Technology Private Limited ("Geinforce," "we," "our," or "us") uses cookies and similar technologies on our website (geinforce.com) and associated services (collectively, the "Services").
This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which provide further information about how we use personal data.
By continuing to use our Services, you are agreeing to our use of cookies and similar technologies as described in this Cookie Policy.
2. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the owners of the site.
2.1 Types of Cookies Based on Lifespan
- Session Cookies: These cookies are temporary and remain on your device until you close your browser. They enable the website to remember your actions during that specific browsing session.
- Persistent Cookies: These cookies remain on your device for a specified period or until you delete them manually. They enable the website to "recognize" you when you return, helping to provide a personalized experience.
2.2 Similar Technologies
In addition to cookies, we may use other similar technologies on our Services, including:
- Web Beacons (Pixel Tags): Small transparent image files used to track user behavior, verify email delivery, and collect analytics.
- Local Storage Objects: Data stored in your browser's local storage that persists even after you close your browser.
- Session Storage Objects: Similar to local storage, but data is cleared when the browser session ends.
- JavaScript: Code that can be used to create, read, and delete cookies, as well as collect information about your device and browsing behavior.
For simplicity, we refer to all these technologies as "cookies" throughout this policy.
3. How We Use Cookies
We use cookies for a variety of purposes to enhance your experience on our Services, including:
Essential Functionality
These cookies are necessary for the operation of our Services. They enable core functionality such as security, account authentication, and remembering your preferences. The website cannot function properly without these cookies, and they cannot be disabled.
Examples: Session authentication, load balancing, security tokens, consent management
Analytics and Performance
These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously. We use this information to improve our Services and enhance user experience.
Examples: Page view counts, error logging, session duration tracking, bounce rate analysis
Preference and Functionality
These cookies enable our Services to remember your choices and customize your experience. They may store your language preference, location, and other settings to provide a more personalized experience.
Examples: Language settings, tool configurations, dashboard layouts, dark/light mode preferences
Marketing and Advertising
These cookies are used to track visitors across websites to display relevant advertisements based on their interests. They help make advertising more engaging to users and more valuable to publishers and advertisers.
Examples: Conversion tracking, ad display frequency, campaign effectiveness measurement
4. Types of Cookies We Use
Based on who manages the cookie, we categorize cookies as:
4.1 First-Party Cookies
These are cookies that are set by Geinforce directly. They are essential for the operation of our Services or help us improve our platform based on usage data.
4.2 Third-Party Cookies
These are cookies set by third parties that we have partnered with. These third parties provide various services such as analytics, advertising, or social media features integrated into our site.
Based on purpose, we use the following categories of cookies:
| Category | Purpose | Duration | Opt-Out Possible |
|---|---|---|---|
| Essential | Authentication, security, basic functionality | Session to 1 year | No |
| Analytics | Traffic analysis, feature usage, performance optimization | Session to 2 years | Yes |
| Functionality | User preferences, tool configurations | Session to 1 year | Yes |
| Advertising | Targeted advertisements, conversion tracking | Session to 1 year | Yes |
| Social Media | Integration with social platforms, sharing capabilities | Session to 2 years | Yes |
5. Cookie List
Below is a detailed list of the cookies we use on our Services:
5.1 Essential Cookies
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| session_id | geinforce.com | Maintains user session state across page requests | Session |
| csrf_token | geinforce.com | Helps protect against Cross-Site Request Forgery attacks | Session |
| auth_token | geinforce.com | Authenticates logged-in users | 30 days |
| cookie_consent | geinforce.com | Stores your cookie consent preferences | 1 year |
5.2 Analytics Cookies
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _gid | Google Analytics | Stores and updates a unique value for each page visited | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| amplitude_id | Amplitude | Tracks user sessions and interactions | 1 year |
5.3 Functionality Cookies
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| user_preferences | geinforce.com | Stores user interface preferences | 1 year |
| language | geinforce.com | Stores language preference | 1 year |
| dashboard_layout | geinforce.com | Remembers dashboard widget arrangements | 1 year |
| tool_settings | geinforce.com | Stores tool configuration preferences | 1 year |
5.4 Marketing and Advertising Cookies
| Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Used to deliver, measure and improve ads | 3 months | |
| _gcl_au | Google AdSense | Used by Google AdSense for experimenting with advertisement efficiency | 3 months |
| __hssc | HubSpot | Tracks sessions for HubSpot analytics | 30 minutes |
| __hssrc | HubSpot | Determines if user has restarted browser | Session |
6. Third-Party Cookies
Our Services use cookies from the following third parties:
6.1 Analytics Providers
- Google Analytics: We use Google Analytics to help us understand how our users engage with our Services. Privacy Policy
- Amplitude: We use Amplitude to analyze user behavior and improve our user experience. Privacy Policy
6.2 Marketing and Advertising Providers
- Google Ads: We use Google Ads to promote our Services across the web. Privacy Policy
- Facebook Pixel: We use Facebook Pixel to measure the effectiveness of our advertising and understand user actions. Privacy Policy
- HubSpot: We use HubSpot for marketing automation and to provide personalized content. Privacy Policy
6.3 Functionality Providers
- Intercom: We use Intercom to provide customer support and communication functionality. Privacy Policy
- Zendesk: We use Zendesk to manage customer support tickets. Privacy Policy
7. Managing Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
7.1 Cookie Preference Center
You can manage your cookie preferences through our Cookie Preference Center, which you can access by clicking the "Manage Cookies" button in the footer of our website or by clicking the button below.
7.2 Browser Settings
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, or to alert you when cookies are being sent. The methods for doing so vary from browser to browser, and from version to version.
You can find information on how to manage cookies in your browser at the following links:
7.3 Third-Party Opt-Out Tools
You can also opt out of some third-party cookies directly through the third-party's website:
- Google Analytics Opt-out Browser Add-on
- Facebook Ad Preferences
- Network Advertising Initiative Opt-out Tool
- Your Online Choices (EU)
Please Note: Restricting cookies may impact the functionality of our Services. If you reject or delete certain cookies, you might not be able to use all the features of our Services, such as saving your preferences or staying logged in.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be indicated by an updated "Last Updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of our Services after any changes to this Cookie Policy constitutes your acceptance of the changes.
9. Contact Us
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
- By email: [email protected]
- By mail: Geinforce Technology Private Limited
Office No. 003, VBC Complex, B1 Building
Radheshwari Society, Bakori Road, Wagholi
Pune, Maharashtra 412207
India - By phone: +91 9834300355